Finding better ways to provide the materials the world needs
We produce materials essential for human progress
We are the largest mining and metals company operating in Canada today
We work hard to leave a lasting, positive legacy everywhere we work
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Whether it鈥檚 coffee, clothes or phones, we all want to know the stories behind the products we buy. Were workers treated fairly? Was the environment cared for? Were steps taken to save water?
To help meet growing demand for transparency and traceability of the products we buy, we created . Like a 鈥渘utrition label鈥, it tracks key information about where and how a material was produced. The first of its kind in the industry, START uses secure blockchain technology to provide information on , which include global warming potential, water management, recycled content, air emissions and biodiversity just to name a few.
This information is readily accessible via the START platform, where customers can view sustainability insights and manage orders.
START shows how materials originating from our metals and minerals have been made: products like smartphones, cars and drink cans can be traced back to the country of origin in a fast and secure way.
By using blockchain technology we deliver information in a transparent and traceable way to our customers. Blockchain is a kind of digital record-keeping system: it collects information and stores it in 鈥渂locks鈥 connected in a chronological chain. With every action 鈥 like bauxite being refined into alumina, for example 鈥 a new block is created. And every block is time stamped, ensuring information can鈥檛 be changed.
We defined the 14 criteria in START after researching what was relevant to the market. We collect the primary data from our operations as part of our annual sustainability reporting, and it鈥檚 verified by our subject matter experts and our Board鈥檚 Sustainability Committee. Then we provide the information to a third-party lifecycle assessment consultant who adds secondary data from industry-leading databases to create the START lifecycle assessment.
Each order is assigned a unique QR code, which customers can print on their products. By scanning the code, consumers are taken to a web page that details the journey from the ground to the finished product.
And when you can see how our products are made, you鈥檙e empowered to make a more sustainable choice.
Banner image: James Yarema