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For generations, ÌÇÐÄvlogÈë¿Úhas proudly partnered with Quebecois to provide the aluminium that global industry needs. Now we’re partnering with one of Quebec’s most iconic organizations – the Montreal Canadiens – to provide fans with infinitely recyclable cups made from aluminium produced locally in the Saguenay–Lac-Saint-Jean region for use at their home, the Bell Centre.
The cups are expected to replace 1.5 million single-use plastic cups annually, which represents approximately 24 tonnes of plastic removed from the environment. Unlike plastic, aluminium is infinitely recyclable; in fact, an estimated 75% of all the aluminium ever produced is still being used today.
This innovative partnership reflects our commitment – and that of our 4,000+ employees in Saguenay—Lac-Saint-Jean – to producing the most low-carbon aluminium possible, right here in Quebec. Demand for low-carbon aluminium is expected to grow rapidly in the coming years because it is a vital element of green technologies and a more sustainable future.